OXON HILL, MARYLAND - Democrats, seeking a new message and messengers to push back against the Trump administration, will elect a new leader Saturday in a low-profile Democratic National Committee election that could have big implications for the party's future.

More than 400 DNC members from every state and U.S. territory have gathered in suburban Washington for the election, which features a slate of candidates dominated by party insiders. Outgoing Chair Jaime Harrison is not seeking reelection.

Most of the candidates acknowledge that the Democratic brand is badly damaged, but few are promising fundamental changes. Indeed, nearly three months after Donald Trump won the popular vote and gained ground among key Democratic constituencies, there is little agreement on what exactly went wrong.

Facing an emboldened Trump presidency, however, the leading candidates are talking tough. "As we reel with shock at the horror that Trump is visiting on communities across this country, we need a DNC and a DNC chair who's ready to bring the intensity, the focus and the fury to fight back," said Ben Wikler, the Wisconsin Democratic chair and a top candidate for DNC chair.

The election comes less than two weeks after Trump's inauguration and as Democratic leaders struggle to confront the sheer volume of executive orders, pardons, personnel changes and controversial relationships taking shape in the new administration. The next DNC chair would serve as a face of the Democratic response, while helping to coordinate political strategy and repair the party's brand.

Just 31% of voters have a favorable opinion of the Democratic Party, according to a Quinnipiac University poll released this week that offers a dramatic contrast with Trump's GOP. Forty-three percent of voters have a favorable opinion of the Republican Party.

The leading candidates for DNC chair, Wisconsin's Wikler and Minnesota's Ken Martin, are low-profile state party chairs. They're promising to refocus the Democratic message on working-class voters, strengthen Democratic infrastructure across the country and improve the party's anti-Trump rapid response system. They have promised not to shy away from the party's dedication to diversity and minority groups, a pillar of the modern-day Democratic Party.

But if Martin, 51, or Wikler, 43, is elected, as expected, either would be the first white man to lead the DNC since 2011.

Also in the race: Marianne Williamson, the activist and author; former Maryland governor and Biden administration official Martin O'Malley; and Faiz Shakir, who managed Bernie Sanders' last presidential campaign.

Shakir has called for sweeping changes within the party, such as more coordination with labor unions and less focus on minority groups sorted by race and gender. The only Muslim seeking the chairmanship, Shakir was alone during a candidate forum this week in opposing the creation of a Muslim caucus at the DNC. But he has struggled to gain traction. Shakir declined to raise money for the contest, decorating his modest booth at this week's gathering with pictures drawn by his young children with crayons.

By contrast, Martin and Wikler hosted would-be supporters in large hotel suites adorned with dozens of professionally printed signs and offered T-shirts, sunglasses and food.

Wikler has faced questions about his relationship with Democratic donor Reid Hoffman, the billionaire cofounder of LinkedIn. But he cast his fundraising connections as an asset. Indeed, the DNC chair is expected to raise tens of millions of dollars to help Democrats win elections.

Some Democratic leaders remain concerned about the direction of their party. "As positive as I am and as hopeful as I am, I'm watching this in real time, thinking to myself, 'We're in real trouble because I don't see a desire to change,'" said Kansas Democratic Chair Jeanna Repass, a candidate for DNC vice chair.